Building Resilient Brands with Generational Relevance: Abey Mokgwatsane

The Lead Creative
18/04/2024 37 min Temporada 5 Episodio 8
Building Resilient Brands with Generational Relevance: Abey Mokgwatsane

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Episode Synopsis

In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. Drawing from his experiences in shaping brand strategies at Vodacom and Ogilvy, Abey stresses the importance of a clear vision in partnership with creative agencies. "The best thing that marketers and business leaders can do for agencies is to be very clear about what problem they are solving," he notes. The Lead Creative Podcast is available on:AppleSpotifyStitcherGoogle PodcastsYouTubeSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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