Using Data to Drive Strategy | The Layover Live Episode 114

The Layover Live
16/04/2020 21 min

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Episode Synopsis

This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue to be valued members of their local communities.

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