The Layover Live Episode 46 | Don't Ruin Your Data

The Layover Live
04/10/2018 4 min Temporada 1

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Episode Synopsis

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a recent article from AdWeek about data-driven creative and how to avoid the dreaded mass-creative marketing. They also discuss how DMOs can use data to drive their creative efforts to target the right person with the right content.

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