New Year, New Google Analytics | The Layover Live Episode 149

The Layover Live
21/01/2021 15 min

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Episode Synopsis

Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4.

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