Don’t Make These 3 Analytics Mistakes | The Layover Live Episode 166

The Layover Live
19/08/2021 16 min

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Episode Synopsis

This week on The Layover Live, our very own strategic analyst, Grant Stoltz, joins Jason to talk about some common mistakes you may be making with your data that can lead to poor marketing decisions. Jason and Grant discuss what exactly these mistakes look like, how direct traffic to a site may not be as it appears, and they share some aspirational and tactical advice to destination marketers.

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