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Listen " Office Hours Live 015: Know your competition"
Episode Synopsis
Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.
🔗 Links
LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(01:45) - Where does competitive intel work best within a sales team?
(09:45) - Customer success as a differentiator
(11:22) - Balancing the type and amount of competitive intel you share
(16:28) - The best question to ask competitive customers
(20:24) - Thoughts on ROI surveys
(31:53) - Picking up patterns in customer feedback
(34:05) - Sharing customer insights internally
(39:02) - Finding product market fit in a competitive market
🔗 Links
LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(01:45) - Where does competitive intel work best within a sales team?
(09:45) - Customer success as a differentiator
(11:22) - Balancing the type and amount of competitive intel you share
(16:28) - The best question to ask competitive customers
(20:24) - Thoughts on ROI surveys
(31:53) - Picking up patterns in customer feedback
(34:05) - Sharing customer insights internally
(39:02) - Finding product market fit in a competitive market
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