Episode Summary:In this episode of The Launch Button, the guest, Rich, shares his inspiring journey of transitioning from a high-powered corporate career to creating a purpose-driven business centered on branding and impact. Rich discusses his former life as an executive VP at a global ad agency and his decision to leave that world behind due to burnout and a desire for greater purpose. Through introspection and a commitment to helping others, Rich found his calling: empowering entrepreneurs to create “impact-driven” brands that align with their values and transform lives.He delves into how clarity in branding goes beyond profit-driven motives, emphasizing the power of understanding your audience, defining your purpose, and communicating it authentically. Rich also explores how his past as a musician taught him valuable lessons about harmony and connection, which he applies to his work today.Key Highlights:From Corporate to Purpose-Driven:Rich shares his pivot from the high-stress corporate world to working directly with individuals and entrepreneurs, helping them define their brands through their values and desired impacts.The Ripple Effect of Impact:He highlights the importance of focusing on how one's work can create a ripple effect, improving lives and inspiring others to do the same.Clarity as the Foundation:Rich stresses that clarity in branding prevents procrastination, attracts the right audience, and eliminates common pitfalls like confusion and wasted resources.Six Bad Consequences of Poor Branding:ConfusionMisinformationLack of recognition for excellenceCompetitors getting aheadWasting money on ineffective marketingMissing opportunities to charge your true worthLessons from Music:Drawing from his experience as a musician, Rich connects the concept of harmony to branding, illustrating how creating alignment and resonance with an audience leads to authentic connection.Faith and Purpose:Rich attributes his clarity and drive to his faith, framing his work as a calling to help others align their business goals with their personal values.About the Guest Rich Kozak guides experienced, heart-centered entrepreneurs elevating Impacts. The most connecting, deep-listening, caring Branding Expert, Rich's purpose is your unique gifts impacting people’s lives. Straight talk you can trust, deep experience you can count on, 47 yrs defining & re-launching Brands! From impacting global companies, today Rich mentors individuals in impact driven branding & publishing books. CLARITY for the IMPACTS You Will Make & STEPS for ”The Brand YOU Will Become.”IG:  https://www.instagram.com/impactdrivenbrands/FB:  https://www.facebook.com/richbrandsrkLinkedIn:  https://www.linkedin.com/in/richkozakrichbrands/About the Host: Hugh excels at helping entrepreneurs and executives who are on the path to manifesting their dreams - whether they are on the first steps of a launch or a giant leap forward as they level up their business. His...

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