Bonnie Marcus has some truth that working women need to hear: gendered age-ism is real and it starts early. Bonnie talks about her research based on hundreds of surveys that reveal the many ways women are affected by this type of bias and how they can take action to better affect their longevity in the workplace.Bonnie Marcus is an award-winning entrepreneur, Forbes contributing writer and executive coach. She has a great podcast, Bad-ass women at any age. Her new book is Not Done Yet: How women over 50 regain their confidence and claim their workplace power. Her article, Gendered Ageism Affects Women’s Job Security And Financial Viability, appeared in Forbes.com on September 21, 2021.Topics include:The large percentage of women who have experienced gendered agism, based on her original researchWhat gendered ageism look likeThe need for women to work longer for financial security vs being pushed out of a job at a relatively young ageAssumptions made about older workers that aren’t trueThe assumptions we make about ourselves that work against us.How advertising may be failing to reach older women (and their tremendous purchasing power) because of assumptions made by young ad execsAddressing the topic of age and gender stereotypes among colleaguesThe importance of documentationKeeping yourself up-skilled and front and center in the workplaceHonest discussions about women’s health and well beingResources:Bonnie Marcus's Forbes.com article on Gendered AgeismNot Done Yet: How Women over 50 can regain confidence and reclaim workplace power by Bonnie MarcusThe Politics of Promotion: How High Achieving Women Can Get Ahead and Stay Ahead by Bonnie Marcushttps://bonniemarcusleadership.com/Badass Women at Any Age podcast

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