In this episode of The Late Bloomer Advantage, host Rose Alkamisi talks with marketing expert Kristina Hellmann about the power of email marketing for entrepreneurs.They dive into how to start and grow an email list, why lead magnets are essential, and the best ways to nurture your audience through email. Kristina breaks down why simplicity matters in lead magnets and how having a clear plan for email sequences can turn subscribers into loyal customers.This conversation is packed with practical tips on building trust and meaningful relationships with your audience — the foundation for long-term business growth.You’ll learn:• Why email marketing is a must for all businesses• How to own your audience by building an email list• What makes an effective lead magnet that delivers immediate value• Why keeping lead magnets simple works best• How to create email sequences that engage and convert• The importance of regularly nurturing your list with valuable content• How to build authentic relationships rather than just selling• Why it’s okay to let uninterested subscribers unsubscribeChapters00:00 The Importance of Email Marketing02:52 Creating Effective Lead Magnets06:03 Building Relationships Through Email08:51 Nurturing Your Audience12:05 Conclusion and Call to ActionConnect with Rose Alkamisi:LinkedIn: https://www.linkedin.com/in/rosealkamisi/Subscribe to The Bloom Method Newsletter: https://thebrandalkamist.kit.com/9ac00eff1fConnect with Kristina Hellmann: https://www.linkedin.com/in/kristinahellmann/https://www.youtube.com/@KristinaHellmannwww.reditus-marketing.comKeywordsemail marketing, lead magnets, audience engagement, nurturing relationships, marketing strategies, entrepreneurship, business growth, email list building, marketing tips, online businessFollow The Late Bloomer Advantage Podcast. Episodes go out every other week.

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