This week, my guest is Scott Moore, the Founder and CEO of Covalent Partners. In his illustrious career, he has served as the CMO of Best Buy Mobile and Wynn Resorts, as well as an Advisor for several venture capital firms.  We explore the definition of innovation and its importance in business. We also delve into the conditions necessary for companies to innovate in a productive and profitable way. The conversation then shifts to the role of leadership in fostering innovation and the need for outside expertise in certain areas. We touch on the significance of brand-to-brand collaborations and how they have evolved over time. Finally, we discuss the shift from a tell-centric marketing approach to one that emphasizes co-creation with customers. The conversation explores the importance of innovative strategic partnerships, innovative projects, and cultivating and supporting innovative people. It discusses the need for a balance between optimization and creativity in marketing strategies. The conversation also touches on the challenges of search and discovery in the digital age and the role of branding in today's market. 

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