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Listen "Ep. 23 - Is Underpricing All That Bad?"
Episode Synopsis
Send us a textIn this episode of The Last Honest Realtor podcast, host David Fleming tackles the controversial practice of underpricing in real estate. Is listing a property below its market value just a smart strategy, or does it cross the line into false advertising? David brings his insights to the table, drawing from a series of eyebrow-raising case studies from the GTA and Golden Horseshoe to explore the ethics, frustrations, and potential pitfalls of these pricing tactics.From extreme price swings to seemingly endless listing updates, David dissects how some agents push the boundaries of honesty, leaving buyers perplexed and the industry facing credibility issues. This episode sheds light on the tactics that often lead to buyer mistrust, questioning if there’s a better way to approach transparent pricing in real estate.In This Episode:Understanding the fine line between underpricing and false advertisingHow manipulative pricing impacts buyers and the industry’s reputationA real-life case study of a property with 39 price changes over 11 listingsWhy the current MLS system might need a major overhaulDavid’s suggestions for improving transparency in listing practicesTimestamps:00:00 - Introduction00:05 - Is underpricing false advertising?01:30 - The case for and against strategic underpricing05:20 - A shocking case study of MLS price manipulation15:00 - How this tactic fuels buyer frustration20:45 - David’s take on the need for MLS reform28:50 - Conclusion: Seeking transparency in real estateDon’t Miss:David’s honest critique of the real estate pricing gamesEye-opening case studies that show the extremes of listing manipulationInsights into how misleading pricing tactics could hurt the marketSubscribe to The Last Honest Realtor on YouTube or your favorite podcast platform. Like, comment, and share your thoughts—have you encountered questionable listing practices in your real estate journey?Support the showSubscribe and Follow:Toronto Realty Group WebsiteToronto Realty Group YouTubeToronto Realty Blog InstagramToronto Realty Blog TwitterToronto Realty Blog Facebook
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