🎙️ The Lab: Kyle Whissel – The Listing Master’s Guide to Pricing in Any Market 🏡📉🔥Struggling to price listings in a shifting market? Discover proven listing agent pricing strategies from a top San Diego agent with 3,000+ closed listings. Learn how to price a home to sell fast, handle pricing objections, and secure price reductions using data, psychology, and built-in contract clauses — even when sellers push back.In this masterclass, you’ll get:The 3-pile comp method to let sellers self-select the right pricePre-listing package system (HighNote/KvCORE) that tracks what sellers actually read10% overprice rule + mandatory price reductions in writingThe 2 showings/week & offer within 8 showings rule that makes price cuts effortlessExact listing appointment scripts to avoid “let’s test the market” stallsPerfect for listing agents, real estate teams, and sellers who want to sell fast without leaving money on the table.TIMESTAMPS:0:00 – Intro: $6B+ in Listings & 3,000+ Seller-Side Deals0:32 – 40/60 Seller-Buyer Split & $400M in Listings Next 12 Months7:17 – Pricing = Inventory + Motivation (Never Lead with Data)10:36 – 3-Step Seller Communication System11:26 – Pre-Listing Package via HighNote (Track Opens, Pages, Time)13:26 – Send Comps, NEVER Price Upfront15:16 – Phone Pricing Objection Script16:06 – One-Step Listing Appointment (95% of Deals)17:48 – Build Value → Confirm Marketing → THEN Price18:38 – 5 Net Sheets Strategy (2 High, 2 Low, 1 Target)19:33 – 3-Pile Comp Method: Let Sellers Pick Their Price21:04 – 10% Overprice Rule + Price Reductions in Contract23:11 – #1 Script: 2 Showings/Week & Offer Within 825:53 – Final Advice: Tell Sellers to Cut Price Like an Oncologist26:47 – Resources & Close📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @eXpUniversityYouTube: The LAB Podcast#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivationWebsite: www.TheLABPodcast.com

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