What We Covered:The importance of having a purpose behind what you’re doing.How something that doesn’t cost anything can't be called a value or a principle.How Jacob and his team became a much fuller service by not just building the assets but also designing the strategy.How Jacob and his team used “technology mashups” to leverage his business.What it means to build a foundation around the things that you are passionate about.The importance of building a foundation before launching a bigger corporation/company.The impact of creating a safe place where people are allowed to have conversations about mental health, death and dying, and more.The concept of “edutainment” and how it does a better job at teaching compared to more traditional methods.Tweetable Quotes:You can tell if a brand or an organization is being purposeful and truthful about making that emotional connection with the audience when they have a purpose behind what you're doing.” – Jacob Tell“We do our best work at the intersection of storytelling and technology now. It’s not just the technology piece, it’s also the storytelling and creating the brands.” – Jacob Tell“We create a culture of positive disruption and that's been a throughline for all the ventures that I'm involved in.” - Jacob Tell“Entertainment meets education is the idea behind edutainment” – Jacob Tell“You have to be fully lit up and aligned in whatever you do and be able to draw that inspiration from within.” - Jacob TellWhen you have the right mindset, the right environment, and you know what you are after, You then create the conditions for the magic. – Jacob Tell“It's creating conditions for not just magic but for healing.” – Jacob TellLinks Mentioned:Kurt’s TwitterKurt’s InstagramKurt’s LinkedInJacob TellBen HarperBruno MarsDuke StumpG.LoveGary GershIan RogersJack DangermondJack JohnsonJason KieselJengoJimmy IovineJohn LegendJoseph CampbellKelly SlaterKen BurnsKim JohnsonKurt CobainLenny KravitzPaul McCartneyRob MachadoSteve JobsThe BeatlesThe WailersDolby AtmosDreams TourEMI RecordsEsriFacebookLodo StudiosLVMHMySpace MusicNikeOniracomPepsiRevolverSony Music[Spotify](https://open.spotify.com/?)TechCrunchTopspinUniversal MusicUniversity of California Santa BarbaraWarner Bros.Yahoo Music

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