The Kula Ring

The Kula Ring

Por: Kula Partners
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
354 episodios disponibles

Latest episodes of the podcast The Kula Ring

Mostrando página 4 de 18

Powering the Future: Brand-Building in Emerging Markets 13/11/2024
The Changing Face of Manufacturing: Talent, Technology, and Growth Strategy 05/11/2024
Forging Pathways to Partnership and Long-Term Marketing Success 29/10/2024
From Transactions to Trust: The Strategic Shift in Business Development 22/10/2024
Alignment and Business Goals: Winning Through Proper CRM Usage 15/10/2024
Filling the Buckets: Building Solutions and Trust with Your Customers 08/10/2024
Maximizing Trade Show ROI: Strategic Insights for Manufacturing Marketers 01/10/2024
Recruitment, Retention, and Purpose in Family-Run Manufacturing 24/09/2024
Working From the Inside Out: How to Build a Diverse and Inclusive Team 17/09/2024
Defining Your Ideal Customer Profile and Finding Your Target Accounts 10/09/2024
Getting Started With ABM: Gain Early Wins and Avoid Missteps 03/09/2024
How Niche Orientation Impacts Your Manufacturing Marketing Strategy 27/08/2024
Don’t Talk to My Customers 20/08/2024
Navigating the Boundaries of AI: Exploring Innovation in Manufacturing Marketing 13/08/2024
Unboxing Authenticity: Infusing Personality into B2B Manufacturing Marketing 06/08/2024
The Art of Integration: Merging Brand and Solutions 30/07/2024
Finding Your Superpower: Simplicity and Clarity in Complex Markets 23/07/2024
Build a Manufacturing Brand Through Social Media 16/07/2024
Beyond Conversion Rate Optimization: The Art of Digital Experience 09/07/2024
The Evolution of Marketing in Manufacturing: A Data-Driven Approach 02/07/2024
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