Getting Started With ABM: Gain Early Wins and Avoid Missteps

The Kula Ring
24/12/2024 32 min Episodio 318
Getting Started With ABM: Gain Early Wins and Avoid Missteps

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Episode Synopsis

In another showcase of the Kula Partners team, Floyd Blaikie, Senior Strategist, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.

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