Text us your comments or topic ideas for future shows.If you’ve ever looked at your business and thought, “I know something’s wrong here, but I can’t figure out what it is… or how to fix it,” this episode is for you.I call this stage The Unsure Business Owner—the second stop in our Key Owner Stages Series. Last time, we covered the Overwhelmed Owner, where the wheels fall off. The Unsure stage is different—you’re still moving, but the wheels are wobbly. You feel the problems, but you’re not sure what’s causing them, how to fix them, or what will happen when you do.What Being “Unsure” Feels LikeMaybe sales aren’t closing like they used to. Maybe operations is slipping—quality is down, deadlines missed, and you’re stuck firefighting. Or maybe it’s people—loyal employees who once carried you but now can’t keep up. You’re torn between loyalty and performance.So you wait, hoping things turn around. But when weeks turn into months, indecision costs you your best people. High performers hate working beside tolerated underperformance. They leave, while underperformers become entrenched.Why This Stage Is DangerousHesitation weakens culture, results decline, and the very people you can’t afford to lose start heading for the exits.The Big Mistakes Unsure Owners MakeThree common traps:Wait and See – Hoping problems fix themselves while top talent walks.The Hair Trigger – Firing too fast and losing critical knowledge.Rushed Hiring – Filling a gap without defining the role or future needs.Why Diagnosis MattersThe problem isn’t always where you see it. Sales might be down, but operations could be the real constraint. A client once thought they needed a GM; we found sales was fine—operations was the issue. They didn’t need a GM; they needed a Director of Operations. Within weeks, the business turned around.Hiring for the Business You WantMost owners hire for where they are. That’s a mistake. If you’re a $10M company aiming for $50M, hire someone who’s already run $50M. At KeyHire, every hire is measured against:Experience – Have they done it at scale?Capacity – Can they grow with the business?Culture Fit – Will they thrive here?Unless they score at least 80% across all three, we don’t move forward.Avoiding the “Two Hammers” ProblemIf someone only has a hammer, every problem looks like a nail. Replace one hammer with another, and nothing changes. Every new hire should bring tools and skills that expand your business.How to Move from Unsure to ConfidentHere’s the path forward:Assess your business honestly.Find the real constraint.Plan moves that balance urgency with sustainability.Hire leaders for the future.Tighten those wobbly wheels, and you’ll be ready for the next phase: the Curious Business Owner, where you start asking, “What else is possible?”Three Key Takeaways:Waiting too long will cost you your best people.Diagnosis before decision—the real problem might not be where you think.Hire for tomorrow, not today. The right leader changes everything.If you’re ready to stop guessing and start growing, listen to the full episode now.Connect with the ExpertsBe KeyHire’s Next Success Story: https://bit.ly/KHSuccessFollow us: YouTube, FKeyHire Solutions helps small business owners scale smarter, not harder. From hiring the right talent to building systems that work, we give you the strategies and support to grow your business without burning out.Learn More at www.KeyHire.Solutions

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