Trans-Promo and Direct Mail in Transactional Communication Business

The Key Point Podcast
04/05/2023 14 min Temporada 5 Episodio 9
Trans-Promo and Direct Mail in Transactional Communication Business

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Episode Synopsis

German Sacristan, Director of Keypoint Intelligence’s Production Group, concludes his dialogue with Loic Lefebvre, Executive Vice President of Groupe Diffusion Plus, in the second of this two-part podcast. Their discussion here centers on two “very strong and relevant” applications (trans-promo and direct mail), while also hitting on the importance of sustainability in today’s business world.

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