Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups. Links: Daniel on Linkedin GoGoChart Time Stamps: 01:17 - Daniel Lo introduction and background 07:41 - Why it takes longer to build an app 10:19 - What affects app rankings in App Store 10:47 - "We bought cheap traffic to get to the top rankings, and then exposure gave us the high-quality traffic". - Daniel Lo 13:00 - Not every business needs an app 14:20 - "We were the first in Hong Kong to be certified by Apple for Apple search ads". - Daniel Lo 17:45 - Tips on improving app rankings 24:00 - Advice for all startups

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