Alan Miltz is the founder of Cash Flow Story and an expert in cash flow management for business. He is a Chartered Accountant from South Africa, currently living in Melbourne Australia, and a former shoe designer for Esprit. Alan has a history of advising many companies in the clothing and textile sector. Cash Flow Story is an accounting firm designed for financial and non-financial people to understand their numbers by getting into the shoes of the company CEOs and explaining the numbers in a storytelling way. In this episode, Kevin and Alan discuss understanding your business financial story and the different levers that will support growth.   Links : Alan Miltz Website Cash Flow Story Website Show Notes:  5:02 - Common misunderstanding of Business Owners 7:16 - "Our real passion is helping business love the numbers" -Alan Miltz 7:33 - Cash Flow Story and how it can help ordinary business owners 8:37 - The Four Chapters of your business financial story 10:01 - When is your business ready to hire a CFO? 10:29 - "If you don't know your story, you'll be making decisions that could have a negative impact on your business" - Alan Miltz 10:46 - 7 things a company can do to improve their cash and their profit 14:03 - Should a company borrow or take on investors in order to grow? 15:40 - Pricing vs. Cost-cutting, which is more important? 15:55 - "Price is a gift that never stops giving" -Alan Miltz 16:55 - Managing the cost of growth in your business 18:20 - Advice for business owners during Covid

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