In this solo episode of The Real CFO Project, I break down one of the most underrated traits in business: real urgency — not rushing, not panicking, not chaos… intentional urgency. This week, I saw urgency work for me and against me, and it reminded me how much it impacts everything: ➡️ Your business ➡️ Your decision-making ➡️ Your health ➡️ Your family ➡️ Your ability to lead Most small businesses don't die from lack of opportunity — they die from lack of urgency. They wait. They procrastinate. They think they have more time than they actually do. But urgency done wrong? That leads to bad hires, burnout, poor decisions, and fractured relationships.

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