After realising that the corporate world wasn't for him, James Johnson took a leap of faith when he was just 23 years of age and bought a pizza store. That store, Luigi's, has since grown into a highly reputable business, attracting customers from all over Sydney to try its carefully crafted Italian pizzas. In this conversation, James and I discuss how he ended up becoming the owner of Luigi's, the challenges he faced when first starting the business, how to create an effective team of staff, the power of social media, and much more.

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