"When we really focus on things that really move the needle, that create big changes, that's going from zero - one. Pushing that needle to craft that next big idea or new hooks; that's going from 1 - N or from two sales to four sales, or four to five; whatever that is to you. That's the incremental process.   So in this episode, I am going to share with you some ideas of what really moves the needle.  These ideas are what I share with my private clients and those who have come to my live events.   Big needle movers is what we look at first; big changes, that is what is most important; Examine your hook, is it unique?  Examine your stats, are people showing up? Incremental improvements lead to BIG changes and big needle movers; So how can you go from zero - 1 with your marketing angles? How can you bring new concepts that people have never heard of before because nobody wants to buy an improvement, they want to buy a saving grace, a life line, anything that will take them to "hell island to heaven island"?  Test those brand-new ideas and explore some cross disciplinary research. **Take action now** Book Recommendation that I referred to in this episode: Zero to One by Peter Thiel If you are interested in learning more about how we can help you visit The Perfect Expert for details. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email Phil at [email protected] or myself at [email protected] if you're interested.

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