As a chartered Psychologist Lucinda has many years Corporate experience as a People Professional. She also hosts the No 1 ranking #HRUprising podcast and recently launched a bestselling business book called "How to be a Change Superhero".Lucinda’s wealth of knowledge has enabled her to bring a broad perspective on this topic and has some valuable advice for both employers and employees on negotiating “win win” contracts, especially in the current ever evolving climate which has seen dramatic changes to working conditions since the start of the pandemic. Lucinda talks about moving away from a parental relationship between employer and employee to a “sell and influence” approach which encourages collaboration, negotiation and achieving a win win solution for the organisation, manager and the individual. 

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