The JM Buzz

Por: Journal of Marketing
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
84 episodios disponibles

Latest episodes of the podcast The JM Buzz

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Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason 14/09/2023
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal) 07/09/2023
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion? 31/08/2023
Do Autonomous Products Deprive Us of Meaningful Experiences? 24/08/2023
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales 17/08/2023
Brand Extensions Often Fail—Here's How To Them Up for Success 10/08/2023
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers 27/07/2023
"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names? 13/07/2023
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions 06/07/2023
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada) 29/06/2023
It's Time for Marketing Researchers to Change Their Approach to Gender 22/06/2023
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue 08/06/2023
Creating Effective Marketing Messages Through Moderately Surprising Syntax 01/06/2023
How Language Affects Content Engagement 25/05/2023
Can Soda Brands Reduce Sugar Without Losing Sales? 11/05/2023
When to Use Facts vs. Feelings for Soliciting Donations 04/05/2023
How Effective is Advertising for Robotic Surgery? 27/04/2023
Financial Vulnerability Is About More than Just Income 20/04/2023
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller) 13/04/2023
Answer This Question Before Selling a New Innovation 06/04/2023
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