The JM Buzz

Por: Journal of Marketing
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
84 episodios disponibles

Latest episodes of the podcast The JM Buzz

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Decolonizing Health Care: The Role of Marketing 18/04/2024
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement 11/04/2024
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas 04/04/2024
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend) 28/03/2024
Should Hospitals Specialize in an Area or Diversify? 07/03/2024
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler) 29/02/2024
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business? 15/02/2024
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation 08/02/2024
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge 01/02/2024
A Research-Proven Strategy for Companies to Survive Bankruptcy 25/01/2024
When Less Is More: The Power of Simple Packaging for Consumable Products 18/01/2024
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels? 11/01/2024
Hotels Should Pay Attention to Their Competitors' Reviews Too 04/01/2024
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah) 07/12/2023
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way 16/11/2023
How Do Investors React to Crowdsourcing Contests? 09/11/2023
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok 19/10/2023
Collaborating with Universities Makes Products More Attractive to Consumers 12/10/2023
How to Stop Customers from Abandoning Self-Designed Products 05/10/2023
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work? 28/09/2023
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