The JM Buzz

Por: Journal of Marketing
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
84 episodios disponibles

Latest episodes of the podcast The JM Buzz

JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross) 10/04/2025
JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross) 14/03/2025
JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross) 16/01/2025
How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications 07/11/2024
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies 24/10/2024
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls 17/10/2024
Can the On-Demand Model Work for Online Educational Platforms Like Coursera? 10/10/2024
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers 03/10/2024
Using Generative AI to Provide Empathetic Customer Care 19/09/2024
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva) 12/09/2024
Is It Time to Move Beyond Null Hypothesis Significance Testing? 05/09/2024
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions 08/08/2024
How Should a Firm Collaborate with Suppliers to Co-develop Products? 01/08/2024
How Drug Price Regulations Backfired in India 18/07/2024
Influencers with Smaller Followings Are More Cost-Effective 11/07/2024
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer) 30/05/2024
Using Vintage Typography to Make Emotional Connections with Consumers 23/05/2024
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce 09/05/2024
How Coining a New Term Can Encourage Specific Behaviors 02/05/2024
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci) 25/04/2024
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