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Listen "7 Saas Marketing Strategy Tips"
Episode Synopsis
Paid traffic over SEO to start with
CAC less than CLV
Focus on the funnel and monetization rather than adding features
Tiered monthly pricing works
Cashflow crisis > annual discounts > plan ahead, talk to VC's
Manage time effectively
repurpose content
automate support where possible
hire before it becomes urgent
Build in a viral coefficient by rewarding users for sharing
Speak to customers, get feedback, improve
https://jamesbachini.com/saas-marketing-strategy/
Thanks for listening
CAC less than CLV
Focus on the funnel and monetization rather than adding features
Tiered monthly pricing works
Cashflow crisis > annual discounts > plan ahead, talk to VC's
Manage time effectively
repurpose content
automate support where possible
hire before it becomes urgent
Build in a viral coefficient by rewarding users for sharing
Speak to customers, get feedback, improve
https://jamesbachini.com/saas-marketing-strategy/
Thanks for listening
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