Why Do Customers Fight For What They See To Be Their Rights?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
24/03/2018 28 min
Why Do Customers Fight For What They See To Be Their Rights?

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Episode Synopsis

Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it's a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer experience?

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