Why Don't Organizations Understand Their Customers?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
17/03/2018 25 min
Why Don't Organizations Understand Their Customers?

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Episode Synopsis

Too many organizations don't know what customers really want! They blindly undertake research and then wonder why the rest of the organization ignores it. Colin Shaw & Professor Ryan Hamilton discuss why this is the case and what organizations should be doing to ensure success.

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