How Do Customers Make Complex Decisions?

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
28/04/2018 24 min
How Do Customers Make Complex Decisions?

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Episode Synopsis

Colin Shaw and Professor Ryan Hamilton discuss how customers make complex decisions, even when they don't really understand what they are doing or how they can make a decision. Find out what you can do to understand this and what you can do to design a great customer experience.

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