In this exclusive feature profile, we sit down with one of Australia’s most enduring and visionary entrepreneurs — Malcolm Steinberg.

Born and raised in Perth in the 1940s, Malcolm’s entrepreneurial journey began at just 18 years old, when he acquired 21 pinball machines from a relative and began placing them in corner stores, milk bars, and pubs across the city.

That humble venture marked the beginning of what would become a pioneering career in the world of interactive entertainment.

In 1978, Malcolm launched the first Timezone in downtown Perth — a bold move that would ultimately redefine family entertainment across the Asia-Pacific.

Over the decades, Timezone grew from a single arcade into a global entertainment powerhouse, with venues in Australia, Southeast Asia, and the Middle East.

Along the way, Malcolm also founded LAI Games, a Perth-based arcade game manufacturer that has produced some of the world’s most iconic and innovative machines — exporting to over 50 countries worldwide.

But his legacy doesn’t stop at business.

In honour of his grandmother, a Russian immigrant and early inspiration, Malcolm established the Malka Foundation — a philanthropic venture focused on empowering young people and supporting social enterprise across Australia.

In this conversation, we explore the full arc of Malcolm’s journey: from his early days in suburban Perth, to building Timezone into a generational brand, to giving back through the Malka Foundation.

Along the way, he shares lessons on reinvention, risk, and building businesses that endure.

The Interview | Australia's most watched business program.

Founder & Host | Rob Langton

Produced & distributed exclusively | Ready Media Group.

Further Information:

https://readymedia.com.au/

https://www.lai.com.au/

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