AEO vs SEO with Ethan Smith of Graphite

The Intelligent Marketer
07/07/2025 34 min Temporada 1 Episodio 2
AEO vs SEO with Ethan Smith of Graphite

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Episode Synopsis

"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing.



Links:

⁠Graphite

⁠Ethan's LinkedIn⁠

⁠Mike’s LinkedIn⁠

⁠Rishabh’s LinkedIn⁠ 

 

⁠Learn more about Greylock⁠

⁠IntelligentMarketerPod.com⁠



This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠

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