In this episode of the Integrate Intelligently podcast, John Thomas and Chris Cannady engage with Anya Ciecierski, a marketing expert in the ERP and CRM space. They discuss the transformative power of content marketing, particularly blogging, and how it can enhance visibility and engagement in the tech industry. Anya shares her journey in blogging, the evolution of content creation, and the challenges faced by companies in crafting authentic and engaging content. The conversation also delves into the role of AI in content marketing, the importance of authenticity, and the dynamics between VARs and ISVs. The episode concludes with key takeaways on leveraging conversations for content and the collaborative nature of marketing.Takeaways-Content marketing can transform businesses in the ERP and ISV space.-Group blogging increases visibility and traffic for all participants.-Authenticity in content is crucial for building trust with audiences.-AI can assist in content creation but should not replace human insight.-Conversations with customers can be a rich source of content ideas.-The Microsoft Dynamics community is known for its friendliness and support.-Measuring ROI in content marketing can be challenging but is essential.-Building relationships through content can lead to valuable partnerships.-The future of content marketing will involve more AI integration.-Consistency in content creation is key to long-term success.Chapters00:00 Introduction to the Podcast and Guests01:29 The Power of Content Marketing in ERP and CRM04:03 The Evolution of ERP and CRM Blogs10:07 Challenges in Content Creation and Authenticity17:20 Leveraging AI in Content Marketing20:17 Building Trust and Authenticity in AI Content28:36 Measuring ROI from Group Blogging30:02 The Power of Consistent Content36:03 Navigating Relationships in the ERP Ecosystem43:13 The Future of Content Marketing and AI49:21 Transforming Conversations into Valuable ContentLinks: Anya on LinkedIn: https://www.linkedin.com/in/anyacc/ ERP Software Blog on LinkedIn: https://www.linkedin.com/company/erpsoftwareblog/ ERP Software Blog: https://erpsoftwareblog.com/ CADTALK's website: https://cadtalk.com/

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