Listen "Tom Bruce - Founder & CEO of Conversion Path: Finding Your Niche, Marketing Attribution, Narrowing Your Focus, and Letting Go of Control"
Episode Synopsis
Tom Bruce is the Founder and CEO of Conversion Path. Conversion Path provides e-commerce brands competitive advantages in remarketing, Google Shopping, and paid search engine optimization. Tom started his career as a CPA and CFO for early-stage ventures. As a former CFO turned marketer, he saw an opportunity to use his financial background to optimize digital marketing efforts. In this episode, you’ll learn:How to find your nicheHow equity drives motivation How marketing attribution is brokenThe importance of narrowing your focus How to let go of control as a business owner Follow Tom on LinkedInConnectFollow Callan on LinkedInSubscribe to the Newsletter