Greg Kallman - Founder of FanAmp: Influencer Marketing, Community Building, and Idea Validation

The Insurance Growth Lab
28/03/2024 48 min Episodio 69
Greg Kallman - Founder of FanAmp: Influencer Marketing, Community Building, and Idea Validation

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Episode Synopsis


Greg Kallman is the Founder of FanAmp, the community hub for all things Formula 1. FanAmp connects fans around the world with each other and their favorite motorsport creators, track guides, and daily news. Before launching FanAmp, Greg spent 12 years advising C-Suite executives and cross-functional teams in the US, Europe, and Asia at Boston Consulting Group (BCG) and J.P. Morgan. In this episode, you’ll learn:The benefits of unscalable activities How to leverage influencer marketing The power of visiting your clients in personHow to objectively validate your product ideasThe importance of focusing on your Ideal Customer Profile Follow Greg on LinkedInDownload the FanAmp AppConnectFollow Callan on LinkedInSubscribe to the Newsletter 

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