Sales doesn’t have to feel pushy, awkward, or manipulative—but for many entrepreneurs, it still does. At its core, sales is really about problem-solving, building relationships, and helping people make confident decisions. When done with integrity and intention, sales becomes less about pressure and more about service. This conversation explores how systems, mindset, and human connection can transform the way we sell.

In this episode of The Inside Story Podcast, I sit down with sales expert and my longtime friend Joe Graham for a real, honest conversation about sales and life. Joe shares his journey from growing up on food stamps to becoming a top-performing enterprise sales leader, along with the lessons he’s learned along the way about integrity, resilience, and building sustainable success.

Get ready to be inspired by Joe as we talk about:



Why sales is really about problem-solving-not persuasion or pressure




How removing emotion from sales starts with building a bigger pipeline




The importance of systems, follow-up, and always setting a clear next step




Why relationship-building beats funnels, tactics, and one-call closes




How women entrepreneurs can lean into their natural strengths in sales




Simple ways to gamify sales and stay motivated as an entrepreneur




Why integrity and long-term trust will always outperform short-term wins




 

If sales has ever felt heavy, intimidating, or misaligned for you, this episode is a must-listen. Joe brings practical wisdom, real-life experience, and a refreshing reminder that you don’t have to sacrifice who you are to be successful in business. Listen in, take notes, and then ask yourself where you can simplify, systemize, and show up more fully in your own sales process. And when you’re done, be sure to connect with Joe and let him know what resonated most.
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