Key findings from our Modern Beverage Culture 2023 study indicate that there are only a handful of need states behind all beverage occasions — and they often overlap. In our latest podcast, lead syndicated research analysts Danielle Kleiner-Kanter and Judi Harris give us a taste of one of those needs: hydration.  Water is a logical and popular choice when fulfilling this need state, but it can sometimes feel boring in a sea of other options. Danielle and Judi discuss opportunities to infuse beverages with fun and flavor when addressing hydration, plus how consumers feel about sugar in their beverages.  Click here for information about Hartman Group’s Modern Beverage Culture 2023 syndicated research.  If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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