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Listen "Product Accessibility to Put Customers First with Helen Robb"
Episode Synopsis
The Innovation Series with Host Ben Hiatttheinnovationseries.com Product Accessibility to Put Customers First with Helen RobbPutting the customer first through ease of product accessibility influences every product management decision. Without it, you don’t have an intuitive product or service people want. So getting it right is paramount. To discuss the philosophy and the practicality of all this, I interviewed Helen Robb, a Director of Product Management for the mobile banking app, Spruce Money by H&R Block. Helen related how smart UX design, having a customer-focused philosophy, and doing what’s right come together to create success. As we talked, she also shared some of her personal experience with intrapreneurship, as well as building trust and connection through the digital version of an open plan office.“Gaining long term commitment and gaining long term loyalty from customers requires give and take. We can’t possibly survive in a world where we’re doing anything other than providing a great customer service and providing a great opportunity.” -- Helen RobbWhat You’ll LearnSecure, thoughtful, intuitive and smart UX designTransitioning from occasional touch points to year round serviceNo longer squeezing the max from customersMeasuring impact, engagement, and positive resultsBalancing table stakes with innovative featuresLeveraging massive data to improve servicesChallenges of not starting smallTrust and connection through the digital version of an open plan officeConnect with Helen RobbHelen Robb is a Director of Product Management at Spruce Money by H&R Block, a mobile banking app that helps customers make the most of their tax refund, get paychecks up to two days early, and earn cash back rewards at select retailers. Spruce has no monthly fees, no sign-up fees, no minimum balance and no credit check to apply.Linkedin - Helen Robb hrblock.com/financial-services/spruce Connect with Ben Hiatt and The Innovation Series Ben Hiatt is a Business Development Executive at DeveloperTown and the host of The Innovation Series podcast. His focus is helping corporate leaders solve hard business problems.Ben works with an amazing team of software design and development professionals who help their clients explore what digital transformation looks like within their organizations. They deliver on that vision by applying agile development principles to iteratively design, develop and launch new web and mobile solutions.Linkedin - Ben Hiatt [email protected] Connect with DeveloperTownDeveloperTown is a multi-faceted software consultancy for today’s IT and Business Leaders. They create world-class digital experiences to help businesses succeed in a competitive digital world. LinkedinTwitterFacebook Hear more inspirational and motivational interviews like this one at TheInnovationSeries.com, brought to you by DeveloperTown.
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