Scott Bales joins us on this episode of The Innovation Engine to dive into the concept of "innovation wars." Among the topics we'll discuss are what corporate strategy lessons can be borrowed from the battlefield and applied in the boardroom, why trust is an essential element within any innovation team, and why anyone in the product space should get a little more familiar with the concept of lead users.Scott Bales is the author of the forthcoming book Innovation Wars. He is a global leader in the arena he calls "The Digital Shift," encompassing innovation, culture, design, and mobility in a world gone digital. Over the course of his career, Scott has built companies on four continents in industries including insurance, payments, financial inclusion, and consumer products. In addition to Innovation Wars, Scott is the author of Mobile Ready: Connecting With the Untethered Consumer.Show NotesVisit Scott's websites at scottebales.com and innovationlabs.asia to read his writingsFollow Scott on Twitter: https://twitter.com/scottebalesPre-order Innovation Wars: https://publishizer.com/innovation-wars/Buy Mobile Ready: Connecting With the Untethered Consumer on Amazon

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