In Episode 17 of The Incredible Machines Podcast, hosts Jon Oliff and Luke Holden sit down with Gordon Reid—financial advisor, philanthropist, and multi-discipline endurance athlete—for a high-energy, heart-led conversation on grit, giving, and growth. 
From 16-hour days in retail to grueling army marches, to building a print business and pivoting into finance during COVID, Gordon shares how he’s embraced every challenge with humor, heart, and humility. But it’s his work in endurance sports and philanthropy—raising millions for childhood cancer and conservation—that reveals the depth of his impact. 
This episode is a celebration of what it means to live a big life: showing up, pushing limits, serving others, and doing it all with a smile (and sometimes in a cow suit). Whether you’re chasing your next goal or wondering how to give back meaningfully—this one’s for you. 
🔗 From comrades to community, fundraising to fatherhood, Gordon’s story is packed with courage, candid moments, and wild inspiration. 
 
🔴 In This Episode: 
💬 “You’re never too old for a happy childhood.” 
Gordon shares a life philosophy passed down from his father and how it’s shaped his relentless pursuit of joyful living. 
💬 How to Turn Challenges into Charity 
From Midmar swims to Doozy races, Gordon explains how suffering can be turned into service—and fun. 
💬 The ROI of Kindness 
Gordon explores how his philanthropic efforts have helped grow a personal and professional network based on trust, impact, and community. 
💬 The Business of Becoming 
Why changing careers, embracing learning, and reinventing yourself after 40 can be the most rewarding moves you’ll ever make. 
💬 Running Toward a Better World 
Gordon gives us a behind-the-scenes look at upcoming events like Run for Rangers and how you can join or support. 
 
👣 Relevant Links 
🏃‍♂️ Run for Rangers: https://www.runforrangers.org
🦏 Endangered Wildlife Trust: https://www.ewt.org.za
🤝 BNI Rainmakers Chapter: https://www.bni.co.za
🐄 CHOC / The Cows Charity: https://www.thecows.co.za
  Jesse Itzler (All Day Running): https://www.alldayrunningco.com
  Gordon Reid: https://www.linkedin.com/in/gordsreid/  | https://www.instagram.com/luckygordy_/  
https://www.fgro.co.za/gordon-reid/  
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