How do you rebuild your life and career after devastating loss and bankruptcy? Jody Durand, a farmer, sales expert, and author of "Country Boy Soul," reveals the hard-won lessons from his journey through personal and professional collapse to a powerful comeback.In this episode, you’ll discover:· The "Mathematical Equation of Success" for sales and influence that technical professionals can use to communicate their ideas.· Why failure is a "great thing"—but only if you follow one critical step to learn from it.· The most counterintuitive rule of sustainability he learned on the farm: if a grade-six student can't understand your innovation, it will likely fail.· The real-world impact of ag-tech on our carbon footprint, from genetics that halve feed requirements to crops that need 90% less herbicide.· His candid take on the dark side of social media and how it creates a false illusion that undermines mental resilience.For anyone in STEM facing a setback, or for engineers designing the next wave of agri-tech, this is a masterclass in grit, practicality, and the optimism required to turn ideas into reality.Connect with Jody Durand:LinkedIn: https://www.linkedin.com/in/jody-durand-61893650Book: Country Boy Soul (Available on Amazon in Kindle, Audible, Hardcover, and Softcover)Chapters:00:00 Introduction to Jody Durand and"Country Boy Soul"02:05 The Biggest Positive Tech Change in Modern Farming08:15 The Misuse of Technology and Resources in Agriculture11:06 The Mathematical Equation of Sales Success15:31 How Technical Professionals Can Apply Sales Principles18:56 The#1 Rule for Agri-Tech Innovation: Keep It Simple21:12 How Farming Teaches Resilience and Optimism25:59 The First Step to Rebuilding After Bankruptcy28:50 The One Piece of Advice for Overcoming Major Setbacks31:26 The Catalyst for Writing"Country Boy Soul"33:44 The Key Takeaway for Young Readers from Rural Backgrounds36:51 What Innovation Truly Means in Agriculture37:31 Where to Find Jody Durand and His BookSupport the Show:· Fuel the podcast: https://iferia.nestuge.com/supportme· Subscribe and leave a review!· Share with anyone in STEM navigating a career or personal challenge.Want to Be a Guest on The Iferia TechCast?· Reach out to Ezekiel on PodMatch· PodMatch Host Profile: https://podmatch.com/hostdetailpreview/theiferiatechcast

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