On this episode of 'The Ideas Project', Anupam is joined by Priyank Shah and Mangalam Maloo. Priyank is the Founder of Beardo & of Renee Cosmetics, one of India’s biggest men’s grooming products brands, and Mangalam is an accomplished assistant editor & anchor at CNBC-TV18. They join Anupam to talk about the current shift being seen towards D2C in the FMCG sector. Direct-to-Consumer has seen a big uptick recently, with notable traditional FMCG companies investing in or building D2C and online-first brands. Is this trend here to stay? Or was this only a fad born out of the pandemic? Tune in and find out.This show is powered by smallcase.Check out the ‘FMCG Tracker’ smallcase here: https://link.smallcase.com/RwvWPwpxGqb Download the smallcase app here to start investing!PlayStore (https://bit.ly/3uKFuc7 )AppStore (https://apple.co/3ApbA0o )To know more about smallcase: (https://www.smallcase.com/ )Facebook: (https://www.facebook.com/smallcaseHQ )Twitter: ( https://twitter.com/smallcaseHQ )Instagram: (https://www.instagram.com/smallcasehq/ )YouTube: (https://www.youtube.com/c/smallcase )Linkedin: (https://www.linkedin.com/company/smallcase)You can follow Priyank on his social media:Linkedin: (https://www.linkedin.com/in/priyank-shah-18369237/)Instagram: (https://www.instagram.com/jacobprix)Twitter: (https://mobile.twitter.com/jacobprix)You can follow Mangalam on his social media: Linkedin: (https://www.linkedin.com/in/mangalam-maloo-a83a3815/)Instagram: (https://www.instagram.com/blitzkreigm)Twitter: (https://mobile.twitter.com/blitzkreigm)Get in touch with the host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50 )Instagram: (https://www.instagram.com/b_50/ )Linkedin: (https://www.linkedin.com/in/anupam9gupta/)You can listen to this show and other awesome shows on the https://ivmpodcasts.com , the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. See omnystudio.com/listener for privacy information.

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