In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!Website: https://thrivedigital.com/LinkedIn: https://www.linkedin.com/company/thrive-digital/Instagram: https://www.instagram.com/thrive_digital/YouTube: https://www.youtube.com/@ThriveDigitalMarketingThanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. Follow this week’s hosts:Eric: https://www.linkedin.com/in/erictsloan/Kurt: https://www.linkedin.com/in/kurt-lowry-23161b146/Santana: https://www.linkedin.com/in/santana-blanchette/

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