Latest episodes of the podcast The Hypothesis
Can we fix lead scoring?
19/11/2025
E-commerce measurement is complicated
01/10/2025
Ad targeting isn’t very precise
05/03/2025
Is your landing page hurting ad performance?
11/12/2024
Attribution is overrated
27/11/2024
Search is dying
30/10/2024
Performance creative should be journey-based
11/09/2024
You’re wasting your marketing budget
14/08/2024
Ugly ads are better than polished ones
31/07/2024
Automation is taking advantage of marketers
17/07/2024
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