Seasoned hunter and entrepreneur Cody Rich shares a raw and revealing look at what separates successful hunters from those who crack under pressure. He shares the brutal details of his 16-day grind chasing a giant bull in Arizona’s late  season rifle hunt plagued by breakdowns, busted gear, and mental warfare.This conversation is a masterclass in resilience, grit, and why every hunter needs more than just a tag and a backpack. Cody dives into the importance of planning multiple backup strategies (plan A through plan E), managing expectations, and how mental preparedness can keep you in the hunt when everything else goes sideways. Whether you're battling blown tires or blown stalks, this episode will arm you with tools to stay locked in and finish strong.🧠 Episode TakeawaysWhy you must expect things to go wrong... and plan for itHow to keep a cool head when disaster strikesThe power of having multiple plans for your hunt Why mental strength compliments physical toughness in the backcountry“Inputs = Outputs” mindset shift for long-term hunting success

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