Why do even the smartest and most savvy business people make mistakes? It's not because they're stupid. Instead, it's because of the way our brains work. That's what Professor Olivier Sibony, my guest on this episode, explores in his latest book "You're About To Make A Terrible Mistake". In that book, he highlights how cognitive biases that underpin our thinking, can lead us to make terrible mistakes. Using fascinating case studies, he explores how we can fall into what he calls decision-making traps and how we can mitigate those. Not by re-programming ourselves, but rather by using collective thinking.In our discussion, we explore the ideas in his book, and we look ahead to his next book 'Noise' which he's writing with Daniel Kahneman and Cass Sunstein.For more on Olivier see his website: https://www.hec.edu/en/faculty-research/faculty-directory/faculty-member/sibony-olivierYou'll find details of his book here in English: https://oliviersibony.com/books/youre-about-to-make-a-terrible-mistake/For articles, presentations and videos, see here: https://oliviersibony.com/articles-presentations/

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