How can we make it easier for people to do the right thing? My guest on this episode, Maarten Hoekstra, is fascinated by this challenge of "making the good, doable". Maarten is Co-Chair of the Behaviour & Culture Roundtable of the Dutch Asociation of Compliance Officers (VCO). For more on that (🇳🇱) 👉https://www.vco.nl/kennistafels/gedrag-cultuurI've known Maarten for a few years and he is one of the most innovative and thought-provoking people I've come across dealing with Human Risk-related matters. In our discussion, we explore what 'doing the right thing' means and how we can build frameworks that empower people to do that, rather than try to force rules on them that might not be applicable or might have unintended consequences.During our discussion we explore:The 🇳🇱tradition of Zwarte Piet, or 'Black Pete' which is explained in this National Geographic article 👉https://www.nationalgeographic.com/history/article/black-pete-christmas-zwarte-piet-dutchThe ethics of autonomous vehicles which is explored in this Nature article 👉https://www.nature.com/articles/d41586-018-07135-0The episode of this podcast featuring Dr Roger Dooley on Friction 👉https://www.spreaker.com/episode/21190498To watch Maarten's video exploring his Broccoli Method, which I reference in the introduction 👉 https://youtu.be/DVnihb9iOiM

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