Dacona Smith is all about simplifying the work. He joined The Huddle last week to talk about how we’ve responded to COVID-19. This week, we’re sharing an episode we actually recorded a couple of months ago with more about his career and leadership style. Dacona started with our company 30 years ago assembling bikes and pushing carts. He also used to play football and shared how his experience playing quarterback reminds him a lot of his time as a store manager. Listen to this new episode to hear his advice for associates!

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