Anant Sharma is the CEO and co-founder of Matter Of Form, a London-based brand and digital experience design agency. With a passion for innovation and storytelling, Anant leads his team in creating transformative experiences for global brands.He has extensive expertise in digital strategy and has worked across various industries, helping businesses embrace creative solutions that drive growth and engagement. His leadership at Matter Of Form has positioned the agency as a trusted partner in delivering exceptional design and technology-driven solutions.In this episode, we discuss with Sharma the foundation of AI within the creative industries. We talk about what businesses can do to ensure that they are getting the best out of the technology while also maintaining their originality. 

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