Welcome to the HR Business Blueprint Podcast. I’m Nikki Masterman, founder and CEO of Inspired HR. In this episode, I’m joined by Paul Edwards, founder of Edwards Cleaning Services and Edwards Commercial Cleaning North. With over 400 staff and 200 clients, Paul has grown his business on two powerful principles: loyalty and values. He’s not just one of my biggest clients, he’s one of my biggest champions, and our partnership began through Jess Williams’ Sales Academy with an instant connection over shared values. Paul shares the story of how his business was built, the challenges he’s faced, including a high-profile court case, and the lessons those experiences taught him about resilience and staying true to what matters. We explore why values aren’t just words on a wall but the backbone of decision-making, client relationships, and employee culture. Together, we discuss what loyalty looks like in business today: from choosing the right HR partners to committing to long-term contracts and building trust that lasts across years and even generations. Paul also opens up about running a family business, the role loyalty plays in those dynamics, and the kind of relationships that truly move a business forward. If you’ve ever wondered how to build stronger partnerships, retain loyal clients and staff, or align your business around values that mean something, this episode is for you. Connect with Paul LinkedIn: https://www.linkedin.com/in/paul-edwards-9160391a/ Website: https://www.edwardscleaningltd.com/ Connect with me: LinkedIn: https://www.linkedin.com/in/nikkimasterman/ Website: https://www.inspired-hr.co.uk/

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